Seattle Specialty Insurance
Repositioning a 20+ year established brand to reach a target niche.
When the new Marketing Director was hired she noticed immediately that in order to do her job and meet the objectives at hand that she would need to contract an expert in updating their tired brand. This is when E Fresh was hired to research, design and develop a brand strategy experience. Seattle Specialty Insurance Services Inc, was a group of highly trained senior executives that specialized in sales. Awareness of SSI was very low, even among their peers. Research revealed that performance was a key driver. SSI was branded and relaunched to identify and attract Agents, Banks and Credit Unions who would in turn appeal to commercial, corporate and consumer clients.
Brand Story Interpretation
Brand System and Standards Manual
Content Development /copy
Launch strategy and implementation
“… Ericka brought a ton of creative energy and knowledge to the project, leading the company to a visual representation that was authentic and modern. The unique market positioning and branding also led to an acquisition by Australia’s largest insurance provider shortly thereafter.”
~ Jen Nausin
, Marketing Director – Seattle Specialty Insurance Services