reFRESH a 20 + year established brand to reach current demographics and beyond.
When Windwood came to E Fresh their brand was outdated, over 20 yrs. old and had since undergone many interpretations of the identity causing it to loose consistency and effectiveness. The challenge was to update the logo/brand without navigating too far away from the original look. The brand identity needed to still be recognizable by current clients and community members with a new modern updated look and feel. Once the identity and brand style were developed, attributes were extended to the design of the prototype vehicle wrap signage and subsequent marketing collateral, achieving the desired results of the client.
Integrated Brand Strategy
Messaging & Design
“We are getting a ton of positive comments on your designs. We would like to keep up the momentum and integrate throughout all our marketing pieces. The Bark truck is still busy, and the phone is ring with more requests than I can keep up. So, you must be doing something Right!! I like adding the logo to my email signature as it gives the email an exclamation point to the above.”
~ DuWayne Palmblad – Founder, Windwood Landscape Inc.
“We are getting a lot of recognition from community members noticing our trucks around town, thinking we are making all kinds of money now that we have the new splashy branding on our trucks.”
~ Curt Palmblad - Owner, Windwood Landscape Inc.
“We have had calls from people seeing our crews trucks in their neighborhood … and right after the postcards were received, we did have more calls on the offer.”
~ Faith – Office Manager, Windwood Landscape Inc.